SeeRM

The permanent collection

The Museum of Lies.

Every promise sales software ever made to a dealership, examined one at a time: the lie in their words, the translation, the true story from a real floor, and what got built instead.

  1. Exhibit Nº 001 · The Ledger“Our CRM keeps your team on top of every lead.”A beautifully organized ledger of undone follow-ups.Read the exhibit →
  2. Exhibit Nº 002 · Severance“Everyone can see everything! Total transparency!”Your departing rep calls it severance.Read the exhibit →
  3. Exhibit Nº 003 · The Tollbooth“Optimize your funnel.”The pipeline is the exhaust of generosity, not the price of admission.Read the exhibit →
  4. Exhibit Nº 004 · The Bag You’re Holding“Compliance is handled.”Two vendors pointing at each other. One dealer holding the bag.Read the exhibit →
  5. Exhibit Nº 005 · The Pulse“Your campaign delivered 80 visits.”Three of them were alive. Everyone counts sessions. This counts pulses.Read the exhibit →
  6. Exhibit Nº 006 · The Headset“Your customers want to talk to an AI on the phone.”Buyers keep walking into real showrooms asking for Addie. On foot. By name.Read the exhibit →
  7. Exhibit Nº 007 · The Costume“We built our own proprietary automotive LLM.”Four scrolls later: “when a better model ships, you get it.” Pick one.Read the exhibit →

New exhibits arrive as fast as dealers hand us the material. Which is to say: often. There are fifty years of them to get through.