The Museum of Lies.
Every promise sales software ever made to a dealership, examined one at a time: the lie in their words, the translation, the true story from a real floor, and what got built instead.
Exhibit Nº 001
“Our CRM keeps your team on top of every lead.”
A beautifully organized ledger of undone follow-ups.
Exhibit Nº 002
“Everyone can see everything! Total transparency!”
Your departing rep calls it severance.
Exhibit Nº 003
“Optimize your funnel.”
The pipeline is the exhaust of generosity, not the price of admission.
Exhibit Nº 004
“Compliance is handled.”
Two vendors pointing at each other. One dealer holding the bag.
Exhibit Nº 005
“Your campaign delivered 80 visits.”
Three of them were alive. Everyone counts sessions. This counts pulses.
Exhibit Nº 006
“Your customers want to talk to an AI on the phone.”
Buyers keep walking into real showrooms asking for Addie. On foot. By name.
Exhibit Nº 007
“We built our own proprietary automotive LLM.”
Four scrolls later: “when a better model ships, you get it.” Pick one.
New exhibits arrive as fast as dealers hand us the material. Which is to say: often. There are fifty years of them to get through.